March was packed full of household food brands releasing new and tasty marketing campaigns. With Cadbury challenging sceptics with plant-based chocolate and Oreo launching a Batman biscuit, it’s been a mouth-wateringly creative month for the food industry.
Join us as we take a closer look at a few of our favourite industry updates, campaigns, and projects from March in our latest creative round-up…
Lidl keeps a close watch on Aldi
Across the water in Ireland, Aldi opened up a new shop right next to its competitor, Lidl.
Not one to shy away from a spot of trolling, Lidl put up a not-so-inconspicuous poster reading ‘Keep your friends close’ complete with an image of some binoculars.
This simple but equally genius act of publicity drew attention on social media and certainly caught the eyes of shoppers.
Looks like Aldi is the shop next door – but who’s going to come out on top?
Oreo launches the ultimate superhero biscuit
What do you get when you combine Oreo with The Batman? The Batman Biscuit.
Oreo has gone to the dark side to bring fans a limited edition bat biscuit to celebrate the release of the new superhero film. The exclusive biscuit comes with a silhouette of Batman’s torso and Riddler-like question marks within the cream filling.
But they didn’t stop there – a thrilling trailer was released to announce the new bat biscuit. In what can only be described as a creative masterpiece, the trailer uses the two-tone biscuits to create visual scenes of Batman, the Batmobile, and other key moments from the film to announce the new sweet treat.
What seems like an unlikely pairing at first, is actually a recipe for success in our eyes.
Bassetts’ sweet campaign to take on untapped vitamin market
Bassetts is known for its selection of sweets from licorice to wine gums but has recently launched a new range of vitamins. What’s more, they’re for people who don’t do vitamins.
Already prominent in kids’ vitamins, the digital-first campaign debuts the new adult vitamin range, designed to show that Bassetts Vitamins is for everyone.
The campaign is bright, fun and contains no medical jargon, making them look more like sweets than vitamins. Describing the vitamins as ‘a bit of squidge’ and containing ‘nutritional excellence’, Bassetts is hitting the sweet spot of UK adults who typically avoid taking them.
With the aim to break down the stereotype of vitamins, Bassetts has got us on board. Wouldn’t we all take vitamins if they looked and tasted like sweets?
Cadbury turns plant-based hate into plant-based love
It’s no secret that plant-based foods are more than a trend – if anything, they’re becoming the new normal with more alternatives than ever before.
And with Cadbury hopping on the plant train with its chocolate bar, many people were sceptical across Twitter. So, Cadbury took these mean tweets and turned them into limited edition wrappers for chocolate lovers to get their teeth into at a pop-up event.
Located in Soho, London, the pop-up called ‘Mean Tweetshop’ was focused on turning plant-based hate into love, causing the sceptics to eat their own words (literally) with free bars up for grabs.
There’s only one way to tell if it tastes like real chocolate…
Make sure you pay us a visit next month to catch up together on the latest creative work in the industry throughout April.