In June, the 2021 Euros were officially kicked-off so it’s no surprise that brands decided to tie in some new marketing campaigns with the highly-anticipated event.
Join us as we take a closer look at a few of our favourite industry updates, campaigns, projects and rebrands from June in our latest creative round-up…
Keeping fun with football
In June, Pringles released its latest campaign where the brand celebrates football culture in a series of spots that combine its chips with the sport.
In “Keeping football fun”, a fictional football team are playing around with Pringles as they train and prepare for their matches.
The Kellogg-owned snack brand is aiming to spread its playful spirit by reminding people of the energy and feeling of the games.
We like the sense of positivity that this campaign communicates and it works well with the Summer of football ahead.
Asda launches refill zones
Asda launched new refill sections in four stores this month to help customers reduce, reuse or recycle their supermarket packaging.
The new initiative includes a nine bay standalone refill fixture in the Milton Keynes store launching featuring branded and own-label cereals, pasta, rice, tea, coffee, snacking, desserts and baking products. The store will also sell refillable pet food, laundry and toiletry products within specific aisles.
Director of Commercial Sustainability at Asda, Susan Thomas, said “Our ultimate goal is to make refill and reuse a part of every Asda shopping trip.”
There’s definitely a demand for supermarkets to up their sustainability games so we think this is a wise move for Asda.
Free sausage rolls for goals
Greggs have partnered with Just Eat to offer free sausage rolls in celebration of the Euros.
For every goal scored through Euro 2021 when games are played in the UK, you’ll be able to get a free vegan or sausage roll from Greggs the day after the match happens.
To claim the freebie, you must spend at least £5 and must order your food from Just Eat.
The popular bakery brand has been promoting the month-long campaign on social media.
We think it’s a great campaign idea that is guaranteed to please not only football fans. Now we just need some more goals to be scored!
Hun opens a wine drive-through
The month of June also saw London based wine brand, HUN transform a former car wash into a drive through where they are offering alcohol free wine.
To mark the launch on June 19th, the entire operation was completely free.
HUN is designed to be the ‘wine between wines’ with drinkers able to enjoy 100% of the wine’s original aromas and flavour thanks to an innovative de-alcoholisation process.
It’s a quirky concept that hasn’t been seen before in the UK so it will be interesting to see if it continues.
Make sure you pay us a visit next month to catch up together on the latest creative work in the industry throughout July.
Image sources: 1.) www.campaignlive.co.uk 2.) www.youtube.com 3.) corporate.asda.com 4.) www.newarkadvertiser.co.uk 5.) www.campaignlive.co.uk
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