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August was fuelled by big-name food brands launching new tasty marketing campaigns. With McDonalds releasing it’s latest innovative advertisement, it was a creative month for the food industry.

Join us as we take a closer look at a few of our favourite industry updates, campaigns, and projects from August in our latest creative round-up…

McDonald’s launched its ‘Laughter’ ad 

McDonald’s is back with more inventive ads, and this time the franchise’s latest platform, ‘Fancy a McDonald’s?’ delves into the brighter moments of life that can be shared over one of their meals.

In a beautiful, yet simple ad, the nation is invited to let go of the day-to-day pressures and expectations of life.

By allowing customers to simply enjoy themselves, the campaign pays homage to the brand’s significance in its community. The ‘Laughter’ ad has no dialogue and instead consists of a sequence of fits and giggles, uniting the series of people throughout the ad.

McDonald’s has never failed to deliver on its adverts and this one is no exception. We think it’s a great and simple way to show how McDonald’s can unite a nation and focus on the lighthearted moments in life. 

Jaffa Cakes blur bakery boundaries with ‘Jonuts’

There has long been a debate around the category of a jaffa cake…is it a biscuit or a cake? In its latest campaign, Jaffa Cakes have blurred the bakery boundaries once again by releasing its new product, ‘Jonuts’. 

With the release of its ‘Jonuts,’ Jaffa Cakes solidifies its status as a rogue baker who refuses to be categorised as a biscuit or cake company.

As part of its ‘be what you want to be’  TBWA\London campaign, Jaffa Cakes invited consumers to make up their own minds on what aisle the snack should be in.

The Jonut is billed as the love child of a Jaffa Cake and a doughnut, according to the campaign, which claims the Jonut can categorise itself as whatever it wants to be.

We think this is a brilliant marketing tactic that will spark a new debate on social media, bound to boost sales. Well done McVitivies!

‘Press Play to Win’ with Oreo’s nostalgic music campaign  

One of the nation’s favourite biscuits has come up trumps with an on-pack promotion guaranteed to spark music nostalgia. 

The new promotion offering the chance to win hundreds of incredible musical gifts is encouraging people throughout the UK to reconnect with friends through the unifying power of music.

Designing the packaging to resemble a mixtape, the ‘Press Play to Win’ campaign invites shoppers to use AI technology to scan the Oreo logo on packs, giving them access to a digital experience that includes sharing online mixtapes with friends and the possibility to win prizes. 

There are both instant win prizes such as headphones, speakers and a personalised Oreo mixtape up for grabs, as well as the top prize of a ticket to a UK music festival of their choice in 2022.

By tapping into the music nostalgia of the millennial audience in this creative campaign, we think Oreo is onto a winner. 

Make sure you pay us a visit next month to catch up together on the latest creative work in the industry throughout September.

Image sources: 1.) www.youtube.com 2.) www.thedrum.com 3.) www.goodhousekeeping.com 4.) mobilemarketingmagazine.co