Alison Head of Projects
Creating strong Christmas campaigns has become an important part of supermarkets’ marketing strategy over the past few years, and Aldi has become a major player in the battle for talked about Christmas adverts that attract attention, especially as they now attract an even wider demographic of consumers to their stores.
Once again, the Aldi Christmas campaign focuses on the message of ‘like brands, only cheaper’. Other supermarkets may squabble over price comparisons, but Aldi sticks to communicating to their customers that not only are they cheaper than their rivals, they have their own great products that match up to the brands of those rivals. This is done in a very ‘tongue in cheek’ way that we have come to expect from Aldi – and it is actually very clever marketing. They know they are viewed as the ‘cheaper’ supermarket, but they also know that more and more people are using their stores for their full grocery shop and/or to find better bargains. By sticking to their simple, yet effective message, customers know what they stand for and what they can expect.
If you have been inspired by the Aldi Christmas Campaign and would like to create your own flexible campaign that you can adapt and use throughout the year, talk to us today. Here at 米乐体育m6官网 , we can show you how to adopt brand consistency and keep your costs down when it comes to promoting your food business. Give us a ring and we can arrange a no obligation meeting to show you just how creative – and cost effective – your food marketing strategy can be.
